The importance of merchandising to professional basketball teams has always been high, but the recent past has seen the saturation of an industry, with merchandise becoming so prominent that some sports have even gone so far as to provide branded coffins for fans who wish to be buried in their team’s colors. Although professional basketball has yet to go to this extent, there is little else that remains unbranded in this day and age. When your baby is born, you can buy it some clothes in the team’s colors, ensuring that if they aren’t going to leave this world in team merchandise, their early days can at least be a display of team loyalty.
The most obvious form of merchandise is the team replica jersey. The reasons for this are fairly obvious. Sitting in the arena watching the team play, any fan will naturally feel so much a part of the team that they wish they could play. The next best thing to playing for the team is to at least be able to dress like a player, and it also gives a chance to wear a replica team vest with your favorite player’s name and number on it. this forms a very firm bond between fan and team, something which makes for a greater atmosphere at games.
It is not uncommon to see musicians appear on stage or in videos wearing their team’s replica jerseys. Showing an identity connection with your team allows you to send a message to other fans and attract goodwill – something that sport is notable for fostering.